News From the Advertising Industry

Account assignments, executive appointments and miscellaneous news from advertising agencies.

Katie Price and Rio Ferdinand at centre of Snickers Twitter advertising probe

Miss Price and England defender Rio Ferdinand seemingly wrote out of character 'teaser' Tweets before posting pictures of themselves with the chocolate bars.

QR Codes Are the Roller-Skating Horses of Advertising

QR codes are an intermediate technology at best, a novelty at worst. This is a picture of a roller-skating horse named Jimmy. I think he is a great analogy to explain why QR codes, those little black-and-white ...

SWAROVSKI CRYSTALLIZED™ Unsigned Model Search Event with Helena Christensen

LONDON, January 27, 2012 /PRNewswire/ --- With Photo WHAT:Thursday 26 th  January 2011, stars and glamorous VIPs were out in force last night to celebrate the unveiling of SWAROVSKI CRYSTALLIZED™ and international ...

PrecisionDemand Names Advertising Pioneer Jon Mandel CEO

PrecisionDemand, a TV ad targeting and measuring company, announced today that is has named Jon Mandel its CEO. Mandel, with more than three decades of leadership and innovation experience in all media ranging from outdoor through online, has served on PrecisionDemand’s board of directors since August 2011.